If you want to stand out from your competitors and attract new customers, then you need to design your website for conversion. The good news is that web design doesn’t need to be difficult or expensive. With some careful planning and a few simple tips, you can create an effective and appealing site that will drive new visitors toward becoming paying customers.

Use Photos

While there are many different ways to create website content, one that is worth considering is the use of photos. Not only do photos help break up large chunks of text, but they can also be used to draw attention to your most important content. What’s more, considering that visual content is processed faster than written content, choosing photos for your website can be a great decision in terms of driving attention. There are many different sources of images that you can use to create visual content for your website.

Make Your Lead Generation Forms Distinctive

Another important element of website design is the lead generation form. This is the form that you use to collect information from visitors to your website, such as their email addresses. The lead generation form is an essential element for most businesses, particularly those in B2B industries. Your lead generation form should be as distinctive as possible. Choose a different color or design from the rest of your site, and place it in a prominent location on your homepage. By making your form more noticeable, you can get more people to engage with it. This should lead to more conversions over time.

Don’t Make People Scroll Too Much

You don’t want to make your potential customers scroll for ages to find the information that they want. Your web design should make the most important information easy to access. For one, create a homepage that is short and sweet. This doesn’t mean that you don’t need to include any long-form content, but rather that it should be kept to a minimum and placed below the fold. This way, you can use your homepage to direct people to the most important pages on your site, such as your product or service pages.

When designing your website, remember that your most important asset is your customers. Don’t try to sell to them right away; instead, focus on helping them solve their problems. Once you’ve helped them, they will be more likely to come back for more.