When starting a business, it is important to begin attracting new customers right away. Since so many people use online resources to decide where to purchase goods and services, ensuring that your company’s website stands out in search engine results is a great way to get people’s attention. There is fierce competition to get those coveted clicks from potential customers. Fortunately, there are many ways to increase the appeal of your online presence, including the use of SEO and SEM. Here are three ways to stand out in search engines.

1. Make the Most of Keywords

Make sure that you use relevant keywords throughout your web pages to be relevant and attract people who are searching for your product. The careful consideration of keyword terms within a website is often referred to as search engine optimization. When thinking about SEO, try to come up with terms that are specific to your business but are not overly restraining. There are many helpful options out there that allow you to view search trends at no cost to you.

2. Consider Advertising

SEO is a great strategy for boosting your relevancy in search engines. In addition to relevancy, SEO increases the likelihood that the people who come to your website will end up making a purchase. However, sometimes the use of great keywords is still not enough with all the competition involved. Search engine marketing allows businesses to pay search engines to have their web pages appear higher in the search results, which culminates in more clicks from internet users. Keep in mind that you cannot simply buy your way into a better search position, as SEM websites still need to be relevant to their topic, just like a non-paying website.

3. Use Social Media

While it is important to ensure that your webpage is visible to those searching for your product, do not forget that social media can entice an entirely different audience. If your visibility on social media is set to public, you should appear in search engines when a potential customer types your company’s name along with the social media platform. Choose the platform that works best for your business, whether you wish to post short and succinct messages throughout the day or take on a more visual focus by posting lots of pictures and videos.

Consider these three tips if you wish to be more visible to search engines.